Our Story – Truved

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Our Story

Our TRU Story:

We’re raising standards. In our beauty routines, in our work, and in our social responsibility.

Raising the bar is what we do. 
So, when we couldn’t find hair products that met our high standards, we decided to create them. TRUVED proves that natural ingredients can be effective and that beautiful packaging can be sustainable.

It no longer has to be a compromise.

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